A recent poll of 2,000 adults commissioned by Napolina found that three-quarters of millennials aged 22 to 35 named Italian food as their favorite. Compared to the 42 percent of people over 55 who like Italian food that is a huge difference. Millennials like Italian food because of how “instagrammable” it is. This poll reflects that some millennials would rather something look good than taste good. Sixty-three percent of young adults like Italian food because it tastes good, but almost one in ten enjoy it because it looks good on social media. The average millennial posts their Italian food on Instagram three times a month and 45 percent of millennials use social media to inspire them while they are cooking.
One in twenty millennials like Italian meals because they can make it look luxurious with little cost and impress their friends with it. Millennials eat Italian food 11 times a month which is more than twice a week.
The favorite food to post on social media by a wide margin is pizza with 41 percent of the vote. The favorite topping to put on pizza is pepperoni but over the last decade, there has been a 5 percent decrease in votes for pepperoni. More modern flavors like goat’s cheese, seafood like prawns or tuna, and halloumi have seen an increase over the past decade. The poll also found that pizza was named the favorite out of all the people polled with 62 percent of the vote. Lasagne came in second with 51 percent of the vote and classic Bolognese in third with 40 percent of the vote.
The poll was commissioned by Napolina to improve profits. Earlier generations prefer the taste of food and don’t care about how the food looks. Social media continues to influence society.